Loyalty Cards: Are They Worth It?
Documentary | 2024-01-10 | United Kingdom
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46 min.
Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.
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